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Best Keyword Research Tools

Keyword research is a must for digital marketing! Want to find the best tools to get the best results? Read on! Here we’ll share the top keyword research tools to quickly identify the most profitable keywords for your website. Get ready for success!

Criteria for Choosing a Keyword Research Tool

When it comes to keyword research, the best tools are those that offer up-to-date data. There are lots of options online, so it can be hard to choose the right one.

  • First, decide if you need a free or paid tool. Generally, free tools provide limited data. Paid tools come with a fee and offer more features.
  • Second, look at what type of data each tool provides. Is there a feature that helps you identify opportunities to improve rankings?
  • Third, decide which keywords are most important for your business. Are you looking for product-related keywords? Or are you searching for broader topics like market insights?
  • Finally, compare different tools based on content, API access, unlimited searches, customer support and product updates. Pick the best one for your needs and budget. This will help you maximize success in organic search results.

Top 10 keyword research tools

Want to optimize your online presence and reach more customers? Learn which keywords to focus on in your web pages and content. Know which terms are searched the most, what your competitors are doing, and related relevant queries. Use keyword research tools to uncover the highest-potential keywords.

10 of the top keyword research tools: Google Keyword Planner, SEMrush, Ahrefs Keyword Explorer, Ubersuggest, Moz Keyword Explorer, KeywordTool.io, SpyFu, Serpstat Long Tail Pro, and KWFinder.

  • Start with Google Keyword Planner to explore top searches by region or industry.
  • SEMrush for competitor insights.
  • Ahrefs for up-to-date info about key phrase volumes.
  • Ubersuggest for user-friendly ways to organize findings.
  • Moz for simple graphical visualizations.

Small businesses – check out KeywordTool.io. SpyFu for patterns behind organic search rankings. Serpstat for tracking lower profile eCommerce sites. Long Tail Pro for AI technology. KWFinder for matching pattern algorithm approach.

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Google Keyword Planner

Google Keyword Planner is great for businesses that want to boost their online presence. It provides search data from Google Ads, or a standalone account. The data assists with understanding the most relevant keywords in your industry, which can be used in content and ads.

Google Keyword Planner leverages the data gathered by Google’s search algorithms. This includes history, competitor data, and trends. You can use this data to create appealing content and target audiences that convert.

If you need more help with keyword research, Google Search Console is useful. It reveals which queries drove organic traffic to your website, and related queries of competitors. Google’s auto-complete feature is also useful – it gives an idea of what people are searching for. Utilizing these tools ensures that all of your content is optimized with popular terms, increasing visibility in search engine rankings.


SEMrush is a top-notch paid tool for keyword research. It assists businesses to gain an understanding of their competition and get higher rankings in search results. This competitive research tool helps you identify trends, refine content, and examine other websites.

It tracks insightful data on keyword strategies and organic visibility trends of your website. Plus, it reveals what your competitors are up to. Boasting a comprehensive database that covers more than 135 nations, SEMrush lets you have detailed keyword research breakdowns by market. This includes CPC, search volume, related keywords, and SERPs standings of any domain.

Moreover, this helpful application gives businesses access to official web promotions on Facebook and Twitter such as brand mentions or backlinks from other influencers. Plus, they can benefit from the advice of successful bloggers with long-term results and get deep analysis reports for any URL or website in seconds. All these features make SEMrush a great tool for any business seeking to rank higher in organic search traffic results through comprehensive keyword research.

Ahrefs Keyword Explorer

Ahrefs Keyword Explorer is an amazing keyword research tool. With it, you can quickly discover and filter valuable keywords for optimizing your website and boosting search engine visibility.

You can analyze keywords based on their difficulty and search volume. Select a topic, an individual keyword, or create multiple queries with one click. The keyword explorer allows you to track rankings and measure page performance over time through Advanced Filters. This is great for SEO professionals who want to spot changes in rank positions or target other demographics.

Ahrefs also provides related searches. This helps webmasters get ideas for topics that are relevant to users. Ahrefs offers comprehensive analysis on keyword difficulty. It calculates how hard it would be to rank for each term based on competition. This helps marketers decide which keywords and niches to target and capitalize on trends surrounding their content.


Ubersuggest is a top-notch free keyword research tool. It draws on data from Google, Yahoo, and Bing, to give you fresh info on the search volume of each keyword phrase. This helps you assess the competition and pick phrases with the most potential for your business or website. Ubersuggest can also tell you the estimated organic traffic, so you can refine your keyword choices even more.

When it comes to free keyword tools, Ubersuggest stands out, offering features like predictive search and trend analysis. Plus, you can view related phrases, CPC estimates, and SERP rank analysis – all data that no other free tool gives.

In conclusion, Ubersuggest is awesome for finding relevant keywords. Instead of going with generic terms, this tool lets you find exact phrases with high search volume data, to use strategically for your online marketing.

Moz Keyword Explorer

Moz Keyword Explorer is a great tool for boosting SEO rankings. It offers an extensive list of keyword suggestions and ideas, so you can identify the most valuable keywords for optimizing content. It also provides insights into competitors’ strategies and helps track campaigns.

Whether you’re an experienced SEO specialist or a beginner, Keyword Explorer can help. With robust filter tools, you can quickly find relevant results in the huge Moz database (16 billion+ keywords). Moz makes complexity easy by providing Search Volume and Difficulty scores, along with detailed SERP Analysis and Clickstream Data sources.

Moz Keyword Explorer has the same user-friendly interface for all levels of users – experienced specialists and beginner marketers. Everyone can search for topics through Moz’s intuitive platform!


KeywordTool.io is a powerful and reliable keyword research tool. It offers the best features on the market. It shows users valuable data like keyword search volume and monthly search volume, which helps them optimize their website for better organic search visibility.

With its easy-to-use interface, it provides meaningful insights to identify opportunities to increase traffic. It also has advanced features like multi-language support and data filtering, which makes it easier to find high-volume keywords quickly, compared to manual processes.

It can also generate related searches, which helps to come up with new ideas and boosts overall visibility. KeywordTool.io is a great choice for finding keywords for any website project or SEO campaign!


SpyFu is an awesome keyword research tool, especially for pro marketers and SEO experts. It offers a plethora of features to identify related keywords, gain insights into SEO tactics, and check out competitors’ campaigns.

You can discover which keywords your opponents are targeting, with SpyFu. It also monitors approximated ad budget spend and organic searches. This helps to ensure your website pages and blogs are optimized with keywords that attract web traffic.

SpyFu provides competitive analytics reports that show what’s successful for other companies in related industries or niches. You can pit your performance against your closest rivals, or explore methods used by high-ranking sites. Additionally, you can find niche-specific data including connected keywords, split-test results and landing page opportunities.

For those looking for an effective way to monitor keyword performance, SpyFu is an excellent research tool to explore.


SERPstat is one of the best keyword research tools around. It has an impressive range of features to make keyword research projects more efficient. It enables users to quickly analyze search engine ranking pages (SERPs) for better visibility. You can use it to build comprehensive keyword lists, monitor competitors, view local SERPs and gain insights into your website’s ranking.

Plus, SERPstat has powerful reporting modules. This allows easy integration into existing strategies. It is ideal for start-ups and established businesses looking for effective keyword research tools. It delivers on performance and efficiency for SEO campaigns that create meaningful results.

Long Tail

Discovering the significance of long tail keywords must be a priority when it comes to keyword research. They are made up of three or more words, which are specific and have less competition for rankings. This makes them ideal for website content optimization based on particular topics and searches.

To do long tail keywording, you have to research topics and phrases that are relevant to your business or website. Fortunately, there are tools that can make this process simpler:

  • Google Ads Keyword Planner gives estimations for monthly search volume and other metrics, like competition level and relevancy score.
  • Ubersuggest can generate many keyword ideas from a single seed keyword.
  • Answer The Public creates keyword ideas using ‘how’, ‘where’ and other natural phrases.

If you need more advanced metrics, like closely related topics and exact SERP position for given keywords, you can use a paid option such as Moz Keyword Explorer or SEMrush. When applied precisely and carefully, these tools can give valuable information about trends and uncover potential opportunities for your business. You can make creative strategies based on long tail keywords.


KWFinder is the top keyword research tool for search engine optimization. It’s easy to use and helps you find the best possible keywords for SEO campaigns. KWFinder gives you long-tail and short-tail keywords for improved SERP performance.

Plus, it has other features. You can do real-time keyword analysis and get suggestions from your competitors. Also, you can track keyword rankings over time. With KWFinder, you can get SERP analysis reports from Google and Bing.

KWFinder has advanced research capabilities too. Its user-friendly interface helps you create campaigns using powerful filters. You can even target by location, language, or device type. The tool has a few options to help you choose the right keywords. For example, the Keywords Volume feature estimates each suggestion’s volume. There’s also CPC estimates, Difficulty Scores, Multiple Tags Research methods, and more accurate SEO metrics.

KWFinder makes it easy to dominate rankings in major search engines. Try it now and drive free organic traffic!

Conclusion: Choosing the Right Keyword Research Tool for Your Needs

When selecting the perfect keyword research tool, make sure to consider certain points. Firstly, look for one which helps you find new keywords and related phrases. They should come from a seed keyword or an existing list. Also, assess how well it targets a keyword or search query. Some tools show you the monthly searches it gets, so you can focus on those which get organic search traffic and conversions. Moreover, some are better than others at finding related keywords even if they’re not stated.

Tools like Google Keyword Surfer provide insight into phrases people use, and suggest related searches. Similarly, Google Keyword Planner is great for finding unlimited search possibilities from one seed keyword. You can export them into csv files. Other keyword research tools like Moz’s Keyword Explorer offer a ‘Keyword Difficulty Score’. It measures how hard it is to rank for the keyword within organic search results.

By taking into account all the factors mentioned, you can choose the best keyword research tool for your needs. Consider desired features and budget constraints to complete your keyword research with accuracy.



Which keyword research tool are you using?

For our agency we use Ahrefs, SEMrush, Ubersuggest, Answer the Public, and Google Keyword Planner.