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Content Marketing Formats You Need to Use Now

Are you looking for ways to up your content marketing game? You’re in the right place! Content marketing is the key to driving traffic and engagement for your business. Here, we’ll discuss the different types of content marketing formats you need to use now for success:

Why to Use Different Types of Content Marketing

Content marketing is an essential part of any successful marketing strategy. It can be used to connect with potential customers, generate leads, and boost organic traffic.

To maximize the effectiveness of content marketing, you should use different types of content in order to reach and engage with your target audience. Different types of content can provide in-depth insight into products and services, as well as offer success stories that can be used to create positive associations with your brand. Thought leadership pieces are also effective in profiling expertise and credibility.

By using different content formats such as high quality blog posts, social media posts, video tutorials and infographics, you will be able to engage potential customers in an interesting way that is tailored to their needs. Video tutorials are especially effective for demonstrating how products work or providing step-by-step instructions. Making use of these plethora of options increases the chance that prospects take action when engaging with a company’s product or service offering.

There are numerous tips and resources out there that can help you get started on creating quality content for any given audience; however it is important that each piece linked back to the company’s overall mission statement or objectives so it reads clearly across all platforms and channels used by a business. Lastly, utilize analytics tools such as Google Analytics in order to measure the performance of various pieces allowing marketers to identify what works best for their industry and market while also allowing space for creative storytelling within the context of their desired outcomes. Taking advantage of all available options when engaging prospects will no doubt yield desired results over time!


Blogs are a great content marketing format to use in your digital strategy. The primary goal of blogging is to create written content that can be indexed by search engines, creating inbound links to other pieces on your site and outside sources, and potentially generate leads. A blog post is typically 500-1000 words long with relevant visuals, showcasing your expertise on a given topic. Publishing blog posts regularly helps you show up in search engine rankings, as well as drive relationships with clients through regular communication.

Developing an effective blog post starts with developing an engaging headline that grabs attention and uses target keywords for SEO optimization. Writing whimsical or witty introductions are also great for engaging readers quickly and easily. Asking questions in the body of the post to guide readers through important points and showing up strong on problem solving can help manage user doubts when it comes to trying new products or services. Once users become more informed they may be more likely to take action based on your recommendation or advice in the post content.

Since it’s not possible (nor recommend) for businesses to publish a blog every day, creating how-to guides could work instead. This type of content works extremely well as it provides users with tangible step-by-step guidance so they feel encouraged rather than intimidated by the online material available – creating better online reviews for businesses using this method . In creating content format guide like this one is also helpful when targeting particular keywords used in searches related to services or businesses you’re offering .

Content creation should always include visual elements such as images, illustrations or videos when possible because people tend to redirect their attention towards visual cues instead of written text – meaning video blogs “vlogs” are becoming increasingly popular among marketers today due its visuals effects transform user engagement compared traditional written text methods alone!

Case studies and success stories

A great way to foster customer loyalty and build your brand’s reputation is by sharing customer success stories and case studies. When potential customers read stories from existing customers about how your product or service enhanced their lives, they will be inspired to try it out themselves. In addition to inspiring prospective customers, customer testimonials and reviews offer valuable evidence of user experience with your product or service, providing social proof that it works.

Case studies are perhaps the most effective type of content marketing format when it comes to penetrating the hearts and minds of potential customers. They offer a unique opportunity to dive deeper into a particular success story by detailing its origin, process, results and other relevant information. These case studies often present users with valuable information they can apply to their own businesses in order to achieve similar results.

User generated content like reviews can also be a powerful form of marketing as well as providing insight into customer sentiment and current trends in the market which can help shape new product offerings and customer experience initiatives. All in all, case studies are worth striving for when creating content for any business; it is an invaluable asset for aiding conversions and establishing credibility within the marketplace among both new and existing customers alike!

White Papers

White papers are one of the most valuable types of content marketing formats that companies should use now. This type of long form content allows businesses to demonstrate their knowledge and thought leadership on a given topic, along with providing valuable information to potential customers and clients.

A white paper typically presents a problem, outlines a solution, and gives an in-depth look into the company’s approach to the solution. It provides potential buyers with a clear understanding of how the business will be able to help them by showing its level of expertise counteracting the given issue.

White papers serve as useful support materials for eBooks and reports, helping to increase reader engagement as they provide valuable high-level information and insight into specific topics. They can also be used as marketing pieces or brochures that contain a detailed overview on particular topics.

For many companies and organizations transitioning from traditional marketing tactics to content marketing strategies, making sure that white papers are included in their content buffer is an important part of creating effective long form pieces. This type of format is ideal for demonstrating thought leadership, providing readers with an inside look at new research or industry trends in addition to offering cogent analysis about any number of relevant topics or issues. With its ability to present complex ideas in easily understandable language, this type of content can make businesses stand out from their competitors by offering value through carefully crafted wordsmithing.


Infographics are a great way to get complex information across in a visually appealing way, making them one of the most important types of content marketing formats you need to use now. They can be shared on social media platforms, in newsletters, and even used as presentations or added to blog posts. With the sheer amount of data available at our fingertips, infographics are an effective communication tool that allows viewers to quickly understand complex concepts in an easily digestible format.

Not only is visual content more likely to grab your audience’s attention than text-based formats, but it’s also proven to be more memorable and has a higher share rate than regular content. Infographics break down statistics and facts into digestible chunks, making them ideal for visual learners who may find it harder to absorb written information quickly. Visual content with well-defined visuals such as charts and graphs can guide readers through the content while simultaneously reinforcing key points with engaging imagery that’s easy on the eyes.

Infographics allow marketers to combine different elements such as color palettes or illustrations which make it easier for readers to take in all the information quickly without having to expend extra effort decoding what is being said. This makes infographics time-saving for busy audiences who appreciate concise information in an attractive format. Whether it is product comparisons or a step-by-step explanation on how something works, Infographics bring data alive while providing greater context and making your message easier for readers to absorb.


Videos have become one of the most effective content marketing formats and video marketers are leveraging them to promote their brands and products. Videos can trap attention like no other medium, so they create a powerful and lasting impression on viewers. According to research, almost 500 million people watch videos daily on Youtube.

Video content offers a unique opportunity to connect with your customers and deepen your relationship with them. Video can be used for many different purposes like product demonstrations, walkthroughs of new features or how-to tutorials. It is also an excellent way to keep customers updated on upcoming launches, new products or offer support for existing ones. You can even drive traffic from YouTube’s search engine by optimizing the content for it.

Creating a youtube channel is one of the easiest ways to access the massive reach that digital content offers today! From small businesses to big companies, almost all companies use videos as part of their digital marketing strategy because of their high engagement rates and easier digestibility. You can create short videos that are focused on getting a specific message across quickly or you could invest in longer videos which will give you more scope to explore complexities in detail. Such videos might take time but they also provide great value in terms of both interaction with customers and building trust in your brand.

So if you are looking at ways to make your online presence more engaging and interactive then jump onto the video bandwagon right away! There’s never been a better time to leverage high quality video formats as part of your content marketing strategy!

Interactive Content

In order to stand out from the competition, content marketers should strive to create interactive content that engages consumers. Interactive content encourages users to take an active role in your digital marketing efforts and social media campaigns. This type of material facilitates more meaningful engagement with your target audience, which can translate into more sales for your business.

Interactive content can be implemented in a variety of formats ranging from polls and surveys to gaming activities and quizzes. By leveraging interactive components within the context of your overarching marketing strategy, you can make user engagement more personalized and fun for the consumer. Interactive content also helps you gain valuable feedback about customer preferences when used for research purposes.

Adopting creative approaches to your marketing campaigns will help break through digital clutter and get potential customers interested in engaging with your brand online. Additionally, by utilizing interactive content as part of an integrated campaign strategy, businesses can generate targeted leads while fostering connections with their target audiences through real-time interactions. Ultimately, these marketing efforts help create a lasting impression on consumers while enhancing overall brand recognition throughout the digital landscape.

Social Media Posts

Social media posts are one of the most important content marketing formats that you need to start using now. They play an integral role in building brand awareness and driving organic traffic to your website. A recent study conducted by the Content Marketing Institute revealed that more than 79% of organizations use social media as part of their overall content marketing strategy, making it an effective way for businesses to boost organic traffic.

Social media posts provide numerous benefits such as increasing engagement, generating leads, improving brand visibility and establishing authority in your industry. By showcasing helpful content on social networks like Facebook, Instagram, Twitter and LinkedIn you can attract and retain customers while informing them about the latest products or promos available at your business.

However, creating effective social media posts isn’t always easy. You need to know how to craft compelling headlines and captions to capture user attention while also understanding the best times to post. Of course, visuals are also essential because they provide unique opportunities for businesses to tell stories in a concise manner while boosting engagement at the same time.

When used correctly, social media posts can be extremely helpful for increasing visibility and generating more leads for your organization. With a bit of practice and effort, you can use them as powerful tools for growing your business online!

User-Generated Content

The use of user-generated content in your marketing plan can provide the social proof you need to boost engagement and help acquire more customers. User-generated content is any kind of content that customers produce themselves, such as videos, reviews, posts and other forms of online activities. This type of content helps build trust among customers because it’s unbiased and is viewed as having more authenticity than traditional ads.

By leveraging user-generated content, businesses can leverage their customers’ enthusiasm by sharing their stories on various platforms or using their posts or reviews in promotional materials. When selecting user-generated content, it’s important to ensure that the customer’s message matches the core values of your company and the expectations of your target audience. To ensure that user-generated content is valuable to viewers, it should also be relevant and helpful to viewers looking for product research before making a purchase decision.

User-generated content creates credibility amongst potential buyers as they see fellow users trust and value your products as they share their experiences with others in an authentic way. UGC boosts brand loyalty by allowing users to showcase what they have accomplished with your products while simultaneously inspiring other potential buyers who are new to your brand with stories from other happy customers.

Last but not least, UGC allows the marketing team to gain a better understanding of the needs, wants and pain points generated by actual customers when trying out a product or service offered by a company. Companies can use this data for further market research or even lean into these trends for product development purposes – ultimately finding ways to create an even better customer experience than before!


Testimonials are an effective content marketing format to highlight successful customer experiences and build your audience’s confidence in your product or service. This type of content involves collecting quotes from customers, which can be stored in reviews, website testimonials, or brand stories. Testimonials provide social proof for your company and can help you capture more leads, build credibility, and drive sales.

Your testimonials should come from real customers who have had a successful experience with your product or service. Ask customers to share their story about the value they received from working with you and leave out any promotional language. Include relevant details such as names and photos to add a human element to the customer experience sharing process.

Additionally, using video testimonies provides an even greater level of impact due to its potential for virality on social media platforms. Video testimonies offer brands the chance to feature authentic conversations with their customers about why they chose their product or service. This type of shared content is especially persuasive for consumers that are researching potential companies since it gives them insight into how other people have benefited from choosing a particular brand. Investing in quality videos that feature real customer stories can be extremely beneficial for creating trust between a brand and their target audience.


Webinars are a great way to establish thought leadership by providing valuable information to your audience. A successful webinar should educate, engage, and entertain its viewers. This can be achieved through incorporating interactive elements and multimedia, such as videos, polls, and Q&A sessions to promote audience participation.

They’re also a great way to provide immediate feedback from viewers or customers that could ultimately impact future products or services down the line.

Webinars can also help you build relationships with prospective customers by providing exclusive access, demonstrating competency in an area that interests the viewer, and offering insider tutorials–just to name a few!

When creating content for your webinars, consider topics that tie into current trends or industry events to attract attention; original topics will resonate more with viewers than generic ones. Also keep in mind that while short-term gains are often expected from past strategies like webinars, knowledge gained today could prove useful in the future if topics remain timely and relevant. It may take more effort upfront but the return can make it worthwhile in the long run if done strategically!

Company News

Content marketing is an effective way to reach an audience, build brand awareness, and promote your company’s products and services. One of the most popular types of content marketing formats is providing news about your company.

Company news releases can keep your customers informed about any changes or developments in the business, such as big changes in policy or plans for a new product line. It’s important to make sure that any news you put out is concise and concisely frames the message without explicitly selling something or overselling a single point. Company news should also be presented in an objective manner, as this keeps readers from feeling manipulated or like everything is a hard sell.

Company news can also be used to inform and educate readers on topics related to your industry, offering in-depth coverage of major trends or sharing interesting insights about the various industries you are involved in. Utilizing this type of content format increases engagement levels with customers, ultimately building trust and improving customer loyalty over time.

So no matter what industry you’re in, don’t forget to include company news in your content strategy as it creates an invaluable opportunity to engage and inform your target audience!

Audio Books

Audio books are gaining in popularity as content marketing formats, and incorporating them into your online presence is one of the best ways to reach and engage with your audience. With audio books, you can easily create audio blog posts or podcasts to provide helpful advice, tutorials, and tip that your readers may not find time to consume in any other format. Audio books are also an excellent way of showcasing downloadable templates, e-books, and other resources that you’re offering as part of a subscription package or on an opt-in basis.

It’s an effective tool for delivering high-value content that your target audience is already interested in.

When creating audio books for content marketing purposes, it’s important to make them engaging enough so that people actually listen to them instead of simply browsing over the text. It’s also essential to create a professional looking audio book with consistent sound quality so it doesn’t feel rushed or incomplete. Once you have completed recording the audio book, make sure to include details on the technical side such as file size and format so people can easily download the material on their devices. Promote the project through social media channels so more people can listen in and gain access to valuable information right at their fingertips!

Landing Pages

Landing pages are one of the key types of content marketing formats you need to use if you want to build your brands’ presence and profile. Landing pages are designed to entice potential customers and increase conversions. This type of content is generally customized for different customer segments, as each one needs a different approach depending on their individual needs and journey.

A great landing page should be designed with the user journey in mind, allowing potential customers to understand what they can expect from your product or service. It should be simple, visually appealing, and ultimately convey value to the customer quickly. Good use of calls-to-action (CTAs) can help build momentum towards the desired outcome whilst providing users with the necessary information for them to make an informed decision about whether your offering is right for them or not.

At its core, a landing page should act as a gateway into your website or product page; it needs to be persuasive yet informative enough so that customers are tempted in without divulging too much of their value proposition at once. By doing this, you can keep people engaged throughout the entire customer journey while streamlining it down into an easy conversion process that speaks directly to their needs and interests.


Podcasts, also known as audio blog posts or audio articles are an audio format which allow users to listen in and learn more about a product or service as they go about their day. Podcasts are multifaceted in that they can be used as an educational tool, a marketing tool, or a combination of the two.

Creating your own podcast can be quite simple and impactful– you don’t need to have extensive audio production experience or extensive knowledge on the subject matter you will cover to get started. By listening back to other similar podcasts for inspiration, you’ll get an idea of the structure and format you should follow for yours. It’s also important to have clear visuals associated with the podcast, such as promotional images for each episode across social media platforms, which will help listeners connect with the content.

When creating content for your podcast, think about topics that are interesting, engaging and useful for your target audience. This could be anything from interviewing industry figures within your space to discussing upcoming trends relating back to your product or service offering. Utilizing guest speakers on each episode can provide great insight into different perspectives in order make sure that your audience is never bored of hearing exclusively from the same voices over time while enhancing their listening experience with fresh dialogue each episode!


Guides provide detailed information of a topic and step-by-step instructions for a process. Guides provide detailed explanations, examples, visuals, and actionable tips to help readers understand and apply the information.

Guides’ authority and expertise are key benefits. Guides establish a brand or individual as an industry authority by providing valuable and comprehensive content. This increases credibility, audience loyalty, and leads. Brands and individuals can build trust and conversions by investing in well-researched and expertly written guides.

Guides are also evergreen content, meaning they remain useful over time and also can drive traffic and engagement for years after publication, making them worth the time and effort.


Checklists are a useful content marketing format because they give readers a step-by-step instruction or a list of things to think about or follow. They are extremely useful and well-liked by audiences because they provide information in a clear, well-organized format that is simple to understand and apply.

Users can use checklists as useful tools to make sure they take care of all the prerequisite tasks, actions, or considerations related to a particular subject or process. Checklists assist users in staying organized and completing tasks more quickly, whether it’s a list of necessities for a camping trip, a step-by-step tutorial for setting up a website, or a checklist for conducting a social media audit.

It’s crucial to organize checklists logically and coherently when creating them. Start with a title that expresses the purpose of the checklist clearly and precisely. If necessary, categorize or section the checklist to make it easier for users to browse through it. The checklist’s items should each be succinct, doable, and clearly defined.

Checklists can be improved by including more details or justifications next to each item. Users may gain helpful advice or insights from this as well as a better understanding of the context or logic behind each task. The checklist’s readability can also be improved by adding visual components, such as icons or symbols, to make it more visually appealing.

Lists are adaptable content assets that can be used on a variety of channels and platforms. They can be made into stand-alone blog posts, comprehensive guides or articles, downloadable PDFs, or interactive forms, among other formats. Checklists are a useful resource for users due to their flexibility, which makes it simple to share, print, or save for later use.

Checklists can also be used at various points in the customer journey. By providing useful resources in exchange for user contact information, they can act as lead magnets. To engage and nurture leads, they can also be posted on social media or included in email campaigns. Businesses can establish themselves as authorities in their fields and gain the trust of their audience by giving users useful checklists.


What makes content high-quality?

High-quality content should be engaging, relevant, informative, entertaining, shareable, well-structured, well-researched, and easy to read. Additionally, it should satisfy audience questions and needs.  

What are the benefits of using multimedia elements in content?

Including multimedia components like pictures, videos, and infographics improves accessibility in search engine results, as well as the user experience and engagement. Multimedia components visually convey information, break up long texts, and enhance the appeal and engagement of content. They also promote social media sharing and increase website traffic.